Hero Block Testing

The hero block is the first thing a reader sees after opening. It sets the tone, communicates the offer, and drives the initial click. Different tonal approaches (urgency, exclusivity, social proof, benefit-led) can produce meaningfully different conversion rates.

How liftstack handles hero block testing

• Create a hero snippet with 2–3 variants, each taking a different creative approach
• Set conversion rate or revenue per exposure as your primary metric
• Results typically available within hours of sending for audiences of 40K+
• Cross-campaign learning reveals which tonal strategies work best for your audience over time

Why hero blocks compound

After five campaigns testing hero blocks, you start to see patterns emerge. Maybe urgency wins 4 out of 5 times for your audience. Maybe social proof underperforms consistently. These insights inform not just your email strategy, but your broader content approach.

Getting started

Start with your highest-traffic campaign and test three approaches: your existing copy (control), an urgency variant, and a benefit-led variant. This gives you a baseline understanding of what works.