Create your first snippet

A snippet is a reusable piece of email content with multiple variants. Each variant represents a different creative approach to the same content position.

Creating a snippet

Navigate to Snippets > New Snippet. Give your snippet a descriptive name (e.g., “Spring Sale Hero Block”) and select the content type (subject line, hero block, CTA, or custom).

Adding variants

Add at least two variants: one marked as the control (your usual copy) and one or more challengers. The control is your baseline, and all performance is measured against it.

Keep variants strategically distinct. Testing “Shop now” versus “Buy today” tells you less than testing “urgency-driven” versus “exclusivity-driven” approaches. Design variants to answer a strategic question about what resonates with your audience.