Creating and managing snippets

Snippets are the building blocks of content testing in liftstack. Each snippet represents a content position (subject line, hero block, CTA, product description) with multiple variant approaches.

Creating a snippet

Navigate to Snippets > New Snippet. Provide a name, select the content type, and add your variants. Mark one variant as the control, typically the copy you would have sent anyway.

Organising your library

Use descriptive names that reference the content strategy, not the campaign. “Spring Sale Hero” is better than “Campaign 47 Hero” because snippets are designed to be reused across campaigns. The snippet library is unlimited on all tiers.

Reusing snippets

The same snippet can be used in multiple campaigns. liftstack accumulates performance data across all campaigns where the snippet appears, building a progressively more accurate picture of which variant performs best.