The verdict card

Every slot in every campaign produces a verdict card. This is the primary output of liftstack: a clear, actionable recommendation based on your data.

Winner Found

One variant outperformed the others with high confidence. The card shows the winning variant, the conversion rate difference, the probability the improvement is genuine (e.g., 97%), and the estimated additional revenue generated.

No Meaningful Difference

All variants performed within a negligible range of each other. This is a valuable result: it means you can choose based on brand preference without leaving money on the table. The card shows the probability that the difference is negligible.

More Data Needed

The current leader is shown with its probability, but confidence has not yet reached the decision threshold. The card includes an estimate of how many additional exposures are needed for a definitive verdict.