Read your verdict

After your campaign sends and engagement data flows back, liftstack analyses the results and produces a verdict for each slot.

Verdict types

Winner Found: One variant outperformed the others with high confidence. The verdict includes the conversion rate difference, the probability it is genuine, and the estimated additional revenue.
No Meaningful Difference: All variants performed within a negligible range. Pick whichever fits your brand voice.
More Data Needed: The current leader is shown with its probability, along with an estimate of how many more exposures are needed.

The verdict card shows the probability each variant is best (e.g., “89% probability Variant B is the winner”), the estimated uplift range, and the revenue impact. These numbers update in real time as more data arrives, so you can watch confidence build over hours.