Run your first campaign

With your platform connected and at least one snippet created, you are ready to run your first campaign.

Setting up the campaign

Navigate to Campaigns > New Campaign. You will configure:

1. Slots: Assign snippets to named positions in your email (subject line, hero, CTA)
2. Primary metric: Choose open rate, click rate, conversion rate, or revenue per exposure
3. Traffic allocation: Start with equal split for your first campaign
4. Audience: Select the segment or list from your CRM platform (minimum 5,000 recipients)

Launching

When you click Prepare Campaign, liftstack pulls your audience, assigns variants, writes custom properties to each profile, and generates a conditional template for your platform. Import this template into your CRM platform and send as normal.